Should’ve gone to Specsavers

Specsavers has translated its iconic slogan ‘Should’ve gone to Specsavers’ into 24 languages for a humorous ad campaign tied to the UEFA European football championships starting 13th June. The translations will feature in full page national press ads, depicting flags of the participating countries alongside the slogan, as well as outdoor executions preceding upcoming games. The campaign aims to enable fans worldwide to express disappointment at controversial refereeing calls.