The Glendronach Distillery, renowned for its exceptional single malt Scotch whisky has launched a new global brand campaign, “Raise Expectations,” developed and executed by strategic creative agency Southpaw and shot by renowned photographer and director Rankin.
The campaign tells the compelling story of its unique liquid – a robust Highland spirit matured in rare Spanish sherry casks from Andalucía.
Photographer & Director Rankin, celebrated for his ability to create visual and cultural collisions and renowned for his work with cultural icons including Björk, David Bowie and his shoot with Tony Blair on the eve of the Iraq War, was chosen to shoot the campaign.
