Social entertainment business and viral publisher Ladbible has unveiled its new campaign, For F*cks Sake, aimed at breaking the silence around porn and encouraging honest and responsible conversations about sex.
In partnership with sex education charity Fumble, men’s health charity Movember and Jordan Stephens (Rizzle Kicks, mental health advocate), the multi-platform campaign aims to close the gap between porn and reality – the disconnect between real-life sex and how it’s represented online.
Ladbible Group commissioned a new report to unpack the porn reality for Gen Z, with the findings serving as the driving force behind the entire FFS campaign and shaping both its creative direction and core message.
The survey of 5,300 18-29 year olds in the UK revealed that over three-quarters (77%) of Gen Z in the UK consume porn on a regular basis, with almost half (43%) watching weekly, which showcases that porn consumption habits have far-reaching implications on the lives and relationships of young adults in the UK.
