Nicotine Pouches are on the up.

Sales of nicotine pouches are increasing in the UK, prompting health experts to express concerns about their impact. These pouches, marketed as “tobacco-free,” contain purified nicotine and are popular for their discreet use. Prof Leonie Brose of King’s College London’s nicotine research group notes their appeal to younger demographics due to colourful packaging. She highlights the risk of transitioning to more harmful products due to misconceptions about nicotine. The UK government plans to restrict sales to minors and regulate flavours. Experts acknowledge reduced harm compared to smoking but stress the need for careful regulation.