The Drum Chip Shop Awards really thought this was worthy of recognition.
Their whole thing is “anything goes, no idea is off-limits.” Fine. But here’s the thing: there’s a difference between cheeky provocation and just plain hatred. Although it gives a glimpse behind the curtains of people’s true feelings.
Honestly, when I first saw it, I thought: this has to be an Islamophobic joke, right? But no, it was actually put forward for an award by industry “experts.” Which is less funny and more chilling.
Because while it might look like just another dodgy ad, it quietly shows how normalised anti-Muslim prejudice has become in creative industries. And that quiet normalisation? That’s the dangerous bit. True.
Meanwhile, Muslims in the UK are facing rising hate crime, fascist targeting, real fear. So this getting a platform is telling.
