The advert, which has amassed more than 1.9m views on social media, features a young employee giving a tour of the store’s latest offers using only Gen Z slang, much to the delight of the tech retailer’s online followers.
Phrases such as “brat summer,” “no cap,” and “slay queen” feature in the clip, as the member of staff enthusiastically highlights various products.
In one memorable clip, the Currys employee showcases a high-end blender, stating, “This blender? Yeah, it ate and left no crumbs.” The phrase, commonly used among Gen Z, refers to something being done to perfection.
He also describes a high-tech coffee maker, labeling it as “the GOAT” (Greatest of All Time) and promises friends will say: “Slay queen, you brewed that.”
Customer reactions have been positive. One TikTok user said, “I didn’t know Currys was chill like that”, with others calling it “the best marketing ever.”
Have a look at the outtakes:
https://vm.tiktok.com/ZGeK2RpF3/
The advert’s finale features the employee at the checkout describing the store’s generous return policy as “on fleek” – a phrase from the mid-2010s used to indicate something done exceptionally well.
Following the success of the initial video, Courrys released a follow-up featuring another staff member in uniform pulling off a prank-style stunt. In this clip, she throws water over eager customers queuing outside the store before running inside and filming a TikTok, saying, “People are losing their minds over our deals, no cap!”
