The pair had curated a high-fashion collection inspired by the brand’s iconic Diet Coke break ads, which were a celebration of the perfect, swoon-worthy male physique, by sexualising men for the benefit of women in a rather more conservative era.
“We are honoured to announce Jamie Dornan as Diet Coke’s latest ambassador, adding to the brand’s rich history of collaborating with some of the biggest names in film, fashion and culture,” Coca-Cola senior director of marketing, Louise Maugest said.
“We’re excited to work with Jamie to bring the new campaign to life and truly inspire people to own and celebrate their own style and taste, all whilst enjoying an iconic Diet Coke break.”
Who can forget this song from the fim Fifty Shades Of Grey written and performed by Ellie Goulding?
Will Dornan’s upcoming campaign have anything to with his previous career as a Calvin Klein model? Most likely, as we’re told it’ll showcase his ‘love’ for cold-water swimming, ‘with a cheeky Diet Coke twist’.
Dornan himself added: “I’m really pleased to join the Diet Coke family. The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy.
“Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.” Oh dear.
