It’s a coo.

It’s the new logo of the London Museum, comprising a porcelain pigeon and a glittery splat of poo. The scatological symbol is meant to embody the “grit and glitter” that have existed in the capital for millennia, at least according to the institution’s director. Maxwell Blowfield, writer of the popular Maxwell Museums newsletter, is not so sure. “No-one ever thinks, feels or speaks about pigeons,” he says. “London is a remarkable place, yet the London Museum has managed to avoid representing anything remarkable about it… which is in itself remarkable.”