Breaking biscuit news as Jammie Dodgers return to UK TV screens this week, for the first time in over a decade, with new ad campaign ‘Jam-packed with mischief.’
The iconic British biscuit is the star of a campaign which includes TV and social media.
The campaign’s central ad sees the children of the family bring mischief to a quiet family afternoon after being treated to Jammie Dodgers. A water fight ensues involving the whole family – even Grandma!
The ad is scored by the distinctive Block Rockin’ Beats by Manchester breakbeat pioneers The Chemical Brothers, giving it a distinctive and disruptive feel. The track, which is nearly two decades old, reinforces the generational appeal of Jammie Dodgers.
