Budget supermarket chain Lidl has unveiled its first-ever ‘Lidl Wrapped’, highlighting shoppers’ top buys. The idea was inspired by Spotify’s ‘Spotify Wrapped’.
The retailer used data from its app to find the most popular products from ten UK cities. Each region then got its own bespoke festive wrapping paper design based on the most popular product from the city. Designs included avocados (Manchester), coleslaw (Bristol) and sushi (Sheffield)
Joanna Gomer, from Lidl GB, said: “This year, our customers have shown us that the weekly shop is about more than groceries, it’s about moments, surprises, and the little joys that make life easier and bring people together.
Lidl’s most popular products include:
London – Cucumber
Bristol – Coleslaw
Cardiff – Eggs
Birmingham – Roses
Edinburgh – Salmon
Glasgow – Ice cubes
Leeds – Peas
Sheffield – Sushi
Liverpool – Croissant
Manchester – Avocado
