Poor should eat cereal for dinner, says Kellogg’s chief.

Gary Pilnick, the CEO of Kellogg’s, suggested that families could reduce costs by eating cereal for dinner due to the ongoing cost of living crisis. His comments received significant backlash online, with social media users pointing to his £3.9 million earnings last year. The proposal was part of the company’s advertising campaign promoting Kellogg’s as a dinner option.