Irish bookmaker Paddy Power has made its bet on the Christmas ad race, with a humorous and heartfelt tribute to football fans.
The campaign, A Shirt’s Not Just For Christmas, It’s For Life, features actor Danny Dyer (complete with mullet) and boxing promoter Eddie Hearn in a nostalgic journey through the highs and lows of football fandom.
The ad has been made in response to research suggesting that 73% of viewers find Christmas ads too serious.
