A record one in five drinkers gave up alcohol for Dry January, a British Beer and Pub Association survey suggests.
Charity Alcohol Change UK said those using its app to track a month of not drinking saved on average £118.
But pubs have reported a drop in drinks sales, while the prices of no and low-alcohol drinks are rising faster than their boozy counterparts.
An un-named drinker tried Dry January for the first time and said it boosted her bank balance as well as her energy levels.
“I have managed to save myself £200 for my holiday fund which I am super happy about as I normally find it quite hard to save for these kind of things,” she said.
The 23-year-old is one of an estimated 8.5m people who planned to ditch drinking in January, according to Alcohol Change UK.
She was also one of more than 100,000 people who downloaded the charity’s official Try Dry app which tracks days without alcohol and the financial savings of a booze-free month.
UK users of the app saved on average £118 this Dry January, compared with £117 last year, Alcohol Change UK said.
