Taylor Swift’s Eras tour has arrived in the UK, with fans spending an average of £848 to attend one of the 15 dates. In total, it is predicted the tour will generate £997m for the UK economy, according to a Barclays Swiftonomics report. The tour offers a retrospective of Swift’s musical development and has generated a 15.8% YoY increase in UK entertainment spending when the tickets were released. Kerching!
