Wilko introduces frozen foods.

Wilko introduces frozen foods. Discount retailer Wilko has introduced frozen foods, by trialling Iceland products at its newly opened stores in Rotherham and St Albans. The company seeks to enhance the shopper experience with these new additions, according to CDS Superstores CEO Alex Simpkin. Wilko follows a similar approach to its affiliate, The Range, which started partnering with Iceland in 2018.