Astronomer were bold enough to use recent events to their commercial advantage, but missed a huge opportunity to do it right. The recent kisscam “scandal” at a Coldplay concert in Boston was given oxygen by lead singer Chris Martin’s comments to the crowd.
Astronomer hired Gwyneth Paltrow no less, to be a part of the wave of awareness for the company and get a handle on the narrative. Paltrow would not have come cheap but she was so under-used it was embarrasing. She was reduced to corporate speak about things which are meaningful to Astronomer but lost on the rest of us.
What they did was buy a Ferrari to nip down the shops! Paltrow can do anything. There was huge comedy value in this and it was an opportunity missed. Here she is on one of Glee’s best guest apperances:
